design
Summary
Bea is a response to the need I saw for a period tracking app women can trust. As I researched the data network involved in the cycle tracking app industry, I found a disturbing amount of betrayal and misuse of data in the companies people with periods trust the most. Trackers like Flo have been reported to sell period data to large companies like Meta to target ads to women more aggressively. I believe that people with menstrual cycles deserve much better than this, that is why I made Bea. Bea is a more comfortable, trustworthy, and simple way to track your cycle.
Self Reflection
To start this project, while initially deciding on what kind of app I would like to design, I reflected on my usage of my phone and the worst friction points I came across during my day. I journaled about different apps that I knew sold/stored my data to third parties and researched about where my data ended up. With that I created a data ecosystem map about each of the apps I looked into. This process lit a fire inside of me wanting to better the lives of people with menstrual cycles (instead of selling their period data to third parties).
Personas
A big goal of this project was to create a tool women can use in every phase of life. With modes to accommodate people tracking their periods, fertility, and pregnancies, Bea follows you through every phase of yourself, helping pre-teens up to middle-aged women.
Task Flows
Sierra’s Flow
Alice’s Flow