The objective of this project was to create a logo of any animal, and to make it recognizable while also making the animal flow and have some movement. After creating the mark, the task then later on shifted to creating a larger graphic for the creature to live in. This larger interpretation explains the creature's physical and behavioral characteristics using typography and graphic elements alike.
Subject Research
Sketches
Digital Iterations and Geometric Planning
The process of making the moose creature mark into a more graphic mark took multiple iterations. These explore how the moose was to stand in order to create some movement on the page. Then after landing on a particular pose, creating some scaffolding around the moose using circles and lines, the moose became more structured and filled in to give it a graphic feel.
Final Creature Mark
Larger Interpretation Digital Iterations
When creating the larger interpretation for the creature mark an over arching phrase to explain the animal itself is used. By using the phrase
"Creature of the forest, the massive Alaskan Moose"
there was room to explore representing the characteristics of the animal through the positioning, weight , and font of the descriptive type.
Final Logo Interpretation
